Missions
I started at IBM in May 1986 and spent 38 years there. I held various sales and pre-sales positions (HW, SW), always working with the IBM Channel and in different countries. I managed the .com HW sales teams in Dublin and was a client executive at GBM (Qatar Petroleum) in Qatar, overseeing the entire IBM portfolio. All these years allowed me to understand that IBM is a technology company (the best on the market) combining HW and SW solutions with services and cloud computing. HW resellers, software publishers, MSPs (Managed Services Providers)—the entire IBM ecosystem—is key to its success. LinkedIn is a very useful tool for companies that want to increase their visibility. It allows you to increase brand awareness and reach potential clients. Your profile and posts will be visible to your networks and your contacts' networks. IBM's presence on social media is significant, but it lacks a truly structured approach. Based on this premise, I decided to create Blue- iin, a marketing and sales prospecting service focused on IBM technology. With a LinkedIn network of over 20,800 connections comprised of IBM partners and clients in France and Europe, I want to leverage this network for partners who wish to enhance their market visibility and grow their business.