Communication | Marketing | Prospection
Via LinkedIn in the IBM world.

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Missions
I started at IBM in May 1986 and spent 38 years there. I held various sales and pre-sales positions (HW, SW), always working with the IBM Channel and in different countries. I managed the .com HW sales teams in Dublin and was a client executive at GBM (Qatar Petroleum) in Qatar, overseeing the entire IBM portfolio. All these years allowed me to understand that IBM is a technology company (the best on the market) combining HW and SW solutions with services and cloud computing. HW resellers, software publishers, MSPs (Managed Services Providers)—the entire IBM ecosystem—is key to its success. LinkedIn is a very useful tool for companies that want to increase their visibility. It allows you to increase brand awareness and reach potential clients. Your profile and posts will be visible to your networks and your contacts' networks. IBM's presence on social media is significant, but it lacks a truly structured approach. Based on this premise, I decided to create Blue- iin, a marketing and sales prospecting service focused on IBM technology. With a LinkedIn network of over 20,800 connections comprised of IBM partners and clients in France and Europe, I want to leverage this network for partners who wish to enhance their market visibility and grow their business.

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Pourquoi Blue-Iin ?

In the midst of the attention economy, capturing and holding attention is crucial (for your company's image, new business opportunities, increased participation in your in-person events or webinars, etc.).

⚡️ So, what makes the difference?

1. Marketing and Psychology skills (38 years of experience in the IBM ecosystem)
2. In-depth knowledge of its audience (20,240 connections around IBM and its ecosystem, IBM Channel + Clients)
3. A distinctive style and strong personality
4. Continuous inspiration

- Ghostwriter (writing for others)
- Influencer (talking about others to their audience)
- Entrepreneur (talking about their business to their audience)

IBM technology is the best on the market, always at the cutting edge: Quantum, AI, Software, Middleware, Security, Maximo, Power10 Storage.... The IBM ecosystem is key to IBM's success, and it is by helping ISVs (Information Systems Vendors), MSPs (Managed Service Providers), and HW and SW resellers gain visibility in the market that Blue-iin will develop and that IBM's business will grow. appointment.

BLUE-IIN on LinkedIn

Blue-iin will publish a minimum of four LinkedIn posts from my profile to communicate directly with our clients and our IBM ecosystem on a monthly basis, ideally one post per week. Regular posting is crucial for attracting new clients and partners. A post could be, for example: - a video presentation of your company (less than 3 minutes) - a video of a client ready to share their experience (Client Reference) (less than 3 minutes) - an invitation to participate in a webinar or in-person workshop - any other communication about your company, your employees, and your partnerships To maximize the impact of these posts, it is essential to have several key contacts identified within your company in the technical, sales, and marketing fields. All reposts of existing posts will be automatic, provided my name is mentioned in your post (@christophe cavelier d'Esclavelles). Follow-up is key to growth and increasing your business. Therefore, every month the chosen KPIs and statistics will be discussed during a remote meeting.

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commerciale prospection on LinKedIn

Based on a customer base that has been cultivated over a long period, we can organize sales prospecting via telephone and email, with a single KPI: the qualification of opportunities.

CONGRES AS A SERVICE

Participates and represents a company during a congress . Pushing and detecting new opportunities for the company. Many years of experience of how to behave on a booth .